000 00436 a2200169 4500
020 _a0761997369
041 _aEn
082 _a659.1
_bTIW
100 _aTiwari , Sanjay
245 _aThe (Un) common sense of advertising
_bgetting the basics right
260 _c2003
_aNew Delhi
_bResponse Books
_g2003
300 _bill.
_c25 cm.
_a322p
650 _aADVERTISING
650 _aMANAGEMENT
856 _uwww.indiasage.com
942 _cSR
999 _c28976
_d30523