000 00506 a2200193 4500
020 _a8126509139
041 _aEn
082 _a658.812
_bKUM
100 _aKumar , V.
245 _aCustormer relationship management
_ba databased approach
260 _c2006
_aNew Delhi
_bJohn Wiley
_g2006
300 _c24 cm.
_axxiv,323 p.
650 _aMARKETING
650 _aMANAGEMENT
650 _aCUSTORMER RELATIONS MARKETING
700 _aReinartz , Werner J.
856 _uwww.wileyindia.com
942 _cSR
999 _c30920
_d32467