000 00544 a2200205 4500
020 _a0070530424
041 _aEn
082 _a658.8
_bZEI
100 _aZeithaml , Valarie A.
245 _aServices marketing
_bintegrating customer focus across the firm
250 _a03rd ed.
260 _c1996
_aNew Delhi
_bTata McGraw-Hill
_g2007
300 _bill
_c26 cm.
_axx,668 p.
650 _aCUSTOMER SERVICES
650 _aMANAGEMENT
650 _aMARKETING
700 _aBitner , Mary Jo
856 _uwww.tatamcgrawhill.com
942 _cSR
999 _c30923
_d32470