000 | 00544 a2200205 4500 | ||
---|---|---|---|
020 | _a0070530424 | ||
041 | _aEn | ||
082 |
_a658.8 _bZEI |
||
100 | _aZeithaml , Valarie A. | ||
245 |
_aServices marketing _bintegrating customer focus across the firm |
||
250 | _a03rd ed. | ||
260 |
_c1996 _aNew Delhi _bTata McGraw-Hill _g2007 |
||
300 |
_bill _c26 cm. _axx,668 p. |
||
650 | _aCUSTOMER SERVICES | ||
650 | _aMANAGEMENT | ||
650 | _aMARKETING | ||
700 | _aBitner , Mary Jo | ||
856 | _uwww.tatamcgrawhill.com | ||
942 | _cSR | ||
999 |
_c30923 _d32470 |