000 00438 a2200181 4500
020 _a8121916976
041 _aEn
082 _a658.8
_bPIL
100 _apillai , R.S.N.
245 _aModern marketing
_bprinciples and practices
250 _a03rd ed.
260 _c1987
_aNew Delhi
_bS.Chand and Company
_g2007
300 _c23 cm.
_aviii,401 p.
650 _aMARKETING
650 _aMANAGEMENT
700 _aBagavathi
942 _cSR
999 _c30924
_d32471