000 00443 a2200169 4500
020 _a8175542004
041 _aEn
082 _a658.827
_bRAN
100 _aRandall , Geoffrey
245 _aBranding
_ba practical guide to planning your strategy
250 _a2nd ed.
260 _c2004
_aNew Delhi
_bKogan Page
_g2004
300 _c24 cm.
_avii,184 p.
650 _aBRAND - SALES PROMOTION - MARKETING
650 _aMANAGEMENT
942 _cSR
999 _c31100
_d32647