| 000 | 00456 a2200181 4500 | ||
|---|---|---|---|
| 020 | _a0256025339 | ||
| 041 | _aEn | ||
| 082 |
_a658.8 _bMCC |
||
| 100 | _aMcCarthy , E. Jerome | ||
| 245 |
_aBasic marketing _ba managerial approach |
||
| 250 | _a07th ed. | ||
| 260 |
_c1960 _aIllinois _bRichard D.Irwin _g1981 |
||
| 300 |
_bill. _c24 cm. _axix,762 p. |
||
| 650 | _aMANAGEMENT | ||
| 650 | _aDISTRIBUTION - MANAGEMENT | ||
| 650 | _aMARKETING | ||
| 942 | _cSR | ||
| 999 |
_c32317 _d33864 |
||