000 00491 a2200181 4500
020 _a8120409469
041 _aEn
082 _a658.5
_bBAN
100 _aBanerjee , Mrityunjoy
245 _aEssentials of modern marketing
_bincluding marketing in India
250 _a03rd ed.
260 _c1981
_aNew Delhi
_bOxford & IBH Publishing
_g1995
300 _c22 cm.
_axii,493 p.
650 _aMANAGEMENT,
650 _aMARKETING - INDIA
650 _aMANAGEMENT OF DISTRIBUTION,
942 _cSR
999 _c41372
_d42919