000 00433 a2200181 4500
020 _a0333663233
041 _aEn
082 _a658.8
_bBAK
100 _aBaker , Michael J.
245 _aMarketing
_ban introduction text
250 _a06th ed.
260 _c1971
_aLondon
_bMacmillan
_g1996
300 _c24 cm.
_axvi,577 p.
650 _aMANAGEMENT OF DISTRIBUTION
650 _aMANAGEMENT,
650 _aMARKETING
942 _cSR
999 _c41426
_d42973