000			00516 a2200181 4500
020			_a0750617802
041			_aEn
082			_a658.8 _bWIL
100			_aWilson , Richard M.S.
245			_aStrategic marketing management _bplanning, implementation and control
260			_c1992 _aOxford _bButterworth Heinemann _g1994
300			_c29 cm. _axx,644 p.
440			_athe marketing series
650			_aMANAGEMENT
650			_aSTRATEGIC MANAGEMENT
700			_aGilligan , colin ;Pearson , David J.
942			_cSR
999			_c41519 _d43066