000 00566 a2200217 4500
020 _a0070275432
041 _aEn
082 _a658.802
_bCRA
100 _aCravens , David W.
245 _astrategic marketing
250 _a06th ed.
260 _c1982
_aBoston
_bMcGraw Hill
_g2000
300 _bill.
_c24 cm.
_axvi,752 p.
440 _amarketing series
650 _aMARKETING - MANAGEMENT
650 _aMARKETING,
650 _aMARKETING - DICISION MAKING
650 _aMARKETING MANAGEMENT - CASE STUDIES
856 _uhttp://www.mhhe.com
942 _cSR
999 _c41524
_d43071