| 000 | 00451 a2200169 4500 | ||
|---|---|---|---|
| 020 | _a9780470164938 | ||
| 041 | _aEn | ||
| 082 |
_a658.8 _bROS |
||
| 100 | _aRosen , Richard G. | ||
| 245 |
_aConvergence marketing _bcombining brand and direct for unprecedented profit |
||
| 260 |
_c2009 _aNew York _bJohn Wiley _g2009 |
||
| 300 |
_c20 cm. _a187 p. |
||
| 650 | _aManagement - Distribution | ||
| 650 | _aMarketing | ||
| 650 | _aManagement | ||
| 942 | _cSR | ||
| 999 |
_c42696 _d44243 |
||