000 00513nam a22001817a 4500
003 ISURa
008 170818b xxu||||| |||| 00| 0 eng d
041 _aEnglish
082 _a659.1
_bDIR
100 _aDirksen , Charles I.
_947954
245 _aAdvertising principles, problems,and cases
260 _aIndia
_bRichared D. Irwin inc
_g1978
300 _a[xviii] , 688 p.
_c18 cm.
650 _aADVERTISING
_985042
700 _aKroeger , Arthur
_947955
700 _aNicosia , Francesco M
_947956
942 _cLN
999 _c49708
_d51255