000			02805nam a22002417a 4500
999			_c50341 _d51888
003			ISURa
008			180103b xxu||||| |||| 00| 0 eng d
020			_a9781439818640
041			_aEnglish
082			_a664.00688 _bFUL
100			_aFuller, Gordon W. _955138
245			_aNew food product development _bfrom concept to marketplace
250			_a3rd
260			_aBoca Raton _bCRC Press _c2011
300			_axiv,487 p. _bill. _c25 cm.
520			_a What Is New Food Product Development? Introduction Defining and Characterizing New Food Products Marketing Characteristics of New Products Why Undertake New Food Product Development? The New Product Development Team: Company Organization and Its Influence on New Product Development Structure of Organizations Organizing for Product Development Research for Creativity: What Is It? Constraints to Innovation The New Product Development Team Phases in New Product Development What Are the Sources for New Product Ideas? Getting Ideas Criteria for Screening Ideas Strategy and the Strategists Strategy The Strategists Finance Department: The Cautionary Hand in Development Strategy: Marketing's Perspective The Tacticians: Their Influence in Product Development Science and Technology in Action Role of Engineering in the Development Process Manufacturing Plant: A Stumbling Block or an Asset in Development? Commercial Feasibility Summary The Legal Department: Protecting the Company-Its Name, Goodwill, and Image Introduction The Law and Product Development Food Regulation and the Development Process Environmental Standards Summary Quality Control: Protecting the Consumer, the Product, and the Company Introduction The Ever-Present Watchdog Designing for Product Integrity Summary Going to Market: Success or Failure? Final Screening Why Farm Out New Product Development? Introduction Going Outside for Product Development Summary New Food Product Development in the Food Service Industry Understanding the Food Service Industry Characteristics of the Food Service Market Developing Products for the Food Service Sector Quality in the Food Service Market Development of Products for the Food Service Market Criteria for Evaluating a Test Market Product Development in the Food Additive and Food Ingredient Industries Additive and Ingredient Market Environment Ingredients and the New Nutrition Dancing but Uncertain of the Music Introduction Looking Forward and Backward What Food Science and Technology Have Wrought What I Have Learned So Far about Product Development References Index
650			_aNew products--Marketing _956028
650			_aProduct management _956029
650			_aFood--Marketing _953917
650			_aFood--Research _956030
650			_aFood industry and trade--Technological innovations _956031
942			_2ddc _cLN