| 000 | 00789nam a22002537a 4500 | ||
|---|---|---|---|
| 999 |
_c52180 _d53727 |
||
| 003 | ISURa | ||
| 008 | 191218b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9788131517383 | ||
| 041 | _aEnglish | ||
| 082 |
_a659.1 _bADV |
||
| 100 |
_aSemenik , Richard J. _974538 |
||
| 245 |
_aAdvertising and Promotions _bAn Integrated Brand Approach |
||
| 260 |
_aCengage Learning _bNew Delhi _c2012 _g2012 |
||
| 300 |
_a710 p. _c27 cm. |
||
| 650 |
_aAdvertising - Social Aspects _974539 |
||
| 650 |
_aAdvertising _911104 |
||
| 650 |
_aBranding - Marketing _974540 |
||
| 650 |
_aSale Promotion _974541 |
||
| 650 |
_aAdvertising and Public Relations _974542 |
||
| 700 |
_aAllen , Chris T. _974543 |
||
| 700 |
_aO'Guinn , Thomas C. _974544 |
||
| 700 |
_aKaufmann , Hans Ruiger _974545 |
||
| 942 |
_2ddc _cLN |
||