| 000 | 00732nam a22002417a 4500 | ||
|---|---|---|---|
| 999 |
_c52248 _d53795 |
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| 003 | ISURa | ||
| 008 | 191220b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9789353160777 | ||
| 041 | _aEnglish | ||
| 100 |
_aZeithami , Valarie A. _974649 |
||
| 245 |
_aServices Marketing _bIntegrating Customer Focus Across the Firm |
||
| 250 | _a7th ed. | ||
| 260 |
_aChennai _bMcGraw Hill _c2018 _g2018 |
||
| 300 |
_a582 p. _c25 cm. |
||
| 650 |
_aService Industries - Marketing _974764 |
||
| 650 |
_aCustomer Service - Management _974765 |
||
| 650 |
_aServices Marketing _974766 |
||
| 650 |
_aMarketing _9939 |
||
| 700 |
_aBitner , Mary Jo _974650 |
||
| 700 |
_aGremler , Dwayne D. _974651 |
||
| 700 |
_aPandit , Ajay _974652 |
||
| 942 |
_2ddc _cLN |
||