000 00588nam a22002177a 4500
999 _c52849
_d54396
003 ISURa
008 200904b xxu||||| |||| 00| 0 eng d
020 _a9780749444624
041 _aEnglish
082 _a659.1
_bROM
100 _aRoman , Kenneth
_977798
245 _aHow to Advertise
_bWhat Works, What Doesn't - And Why
250 _a3rd ed.
260 _aLondon
_bKogan Page
_c1992
_g2009
300 _a218 p.
_c22 cm.
650 _aAdvertising
_911104
650 _aManagement
_977799
700 _aMass , Jane
_977800
700 _aNisenholtz , Martin
_977801
942 _2ddc
_cLN