000 00811nam a22002297a 4500
003 ISURa
005 20250218115841.0
008 250218b |||||||| |||| 00| 0 eng d
041 _aEnglish
082 _a658
_bSER
100 _aDe Seram , E.M.S.D.
_985804
245 _aImpact of brand experiences on purchase intention under the mediation effect of brand preference
_b: with special reference to mobile telecommunication service providing brands in Colombo district
260 _aMihintale
_bRajarata University of Sri Lanka
_c2023
_g2023
300 _a249 p.
_c32 cm.
650 _aBrand Experiences
_985805
650 _aPurchase Intention
_985806
650 _aMediation Effect
_985807
650 _aMobile
_985808
650 _aTelecommunication
_919297
650 _aColombo
_985809
942 _2ddc
_cPR
999 _c54442
_d55989