000 00516 a2200193 4500
999 _c5874
_d5874
003 ISURa
008 171130b xxu||||| |||| 00| 0 eng d
020 _a9971513897
041 _aEnglish
082 _a658.83
_bAAK
100 _aAaker , David A.
_954540
245 _aMarketing research
260 _c2002
_aNew York
_bJohn Wiley & Sons,Inc.
_g2002
300 _bill.
_c24 cm.
_a751 p.
650 _aMARKETING
_9939
650 _aMANAGEMENT
_954541
700 _aDay , George S.
_aKumar , V.
_970014
942 _cSR
_2ddc