Product planning and management
Moore , William L.
Product planning and management designing and delivering value - New York McGraw-Hill 1993 - xiv,542 p. 24 cm. - marketing and advertising series .
0070430462
MANAGEMENT
NEW PRODUCTS - MANAGEMENT
658.575 / MOO
Product planning and management designing and delivering value - New York McGraw-Hill 1993 - xiv,542 p. 24 cm. - marketing and advertising series .
0070430462
MANAGEMENT
NEW PRODUCTS - MANAGEMENT
658.575 / MOO