Product planning and management (Record no. 13962)

MARC details
000 -LEADER
fixed length control field 00504 a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070430462
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.575
Item number MOO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Moore , William L.
245 ## - TITLE STATEMENT
Title Product planning and management
Remainder of title designing and delivering value
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 1993
Place of publication, distribution, etc New York
Name of publisher, distributor, etc McGraw-Hill
Date of manufacture 1993
300 ## - PHYSICAL DESCRIPTION
Dimensions 24 cm.
Extent xiv,542 p.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title marketing and advertising series
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MANAGEMENT
Topical term or geographic name as entry element NEW PRODUCTS - MANAGEMENT
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Pessemier , Edgar A.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Lending Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library Lending Section 24/03/1997   658.575MOO 04401 24/06/2015 777.00 24/06/2015 Lending Books