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Advertising management

Batra, Rajeev

Advertising management - 5th ed. - New delhi Prentice-hall of indiia - [xiii],754 p. Illustration 23 cm.

ISBN: 8120312198

Subjects--Topical Terms:
COMMUNICATIONS
ADVERTISING
MANAGEMENT
INTEGRATED MARKETING
MESSAGE STRATEGY

Dewey Class. No.: 659.1 / BAT

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