Advertising management (Record no. 1601)

MARC details
000 -LEADER
fixed length control field 00672 a2200241 4500
003 - CONTROL NUMBER IDENTIFIER
control field ISURa
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 171202b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8120312198
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English Language
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number BAT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Batra, Rajeev
9 (RLIN) 54577
245 ## - TITLE STATEMENT
Title Advertising management
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New delhi
Name of publisher, distributor, etc Prentice-hall of indiia
Date of manufacture 2001
300 ## - PHYSICAL DESCRIPTION
Other physical details Illustration
Dimensions 23 cm.
Extent [xiii],754 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element COMMUNICATIONS
9 (RLIN) 8321
Topical term or geographic name as entry element ADVERTISING
9 (RLIN) 11104
Topical term or geographic name as entry element MANAGEMENT
9 (RLIN) 54578
Topical term or geographic name as entry element INTEGRATED MARKETING
9 (RLIN) 54579
Topical term or geographic name as entry element MESSAGE STRATEGY
9 (RLIN) 54580
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Myers John,G.
-- Asker David,A.
9 (RLIN) 54581
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Sheduled Reference
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Koha item type
    Dewey Decimal Classification     Reference Collection Agricultural Library Agricultural Library Reference Section 20/08/2008 750.00   659.1BAT 58718 Sheduled Reference