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Branded entertainment

Lehu , Jeean-Marc

Branded entertainment product placement and brand strategy in the entertainment business - Kogan Page London 2007 - ix,266 p. Illustration 21 cm.

ISBN: 9780749451516

Subjects--Topical Terms:
FILMS INDUSTRY-MANAGEMENT
THE ARTS

Dewey Class. No.: 791.4068 / LEH

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