Branded entertainment (Record no. 20392)

MARC details
000 -LEADER
fixed length control field 00447 a2200157 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749451516
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 791.4068
Item number LEH
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lehu , Jeean-Marc
245 ## - TITLE STATEMENT
Title Branded entertainment
Remainder of title product placement and brand strategy in the entertainment business
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2007
Place of publication, distribution, etc Kogan Page
Name of publisher, distributor, etc London
Date of manufacture 2007
300 ## - PHYSICAL DESCRIPTION
Other physical details Illustration
Dimensions 21 cm.
Extent ix,266 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element FILMS INDUSTRY-MANAGEMENT
Topical term or geographic name as entry element THE ARTS
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Lending Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
        Main Library Main Library Lending Section 06/03/2009 1 791.4068LEH 79277 15/10/2015 01/10/2015 1303.50 24/06/2015 Lending Books