Marketing management and strategy
Doyle , Peter
Marketing management and strategy - 02nd ed. - London Prentice- Hall 1994 - xvii,465 p. 23 cm.
0132626394
MANAGEMENT
STRATEGIC MANAGEMENT
MARKETING MANAGEMENT
658.4012 / DOY
Marketing management and strategy - 02nd ed. - London Prentice- Hall 1994 - xvii,465 p. 23 cm.
0132626394
MANAGEMENT
STRATEGIC MANAGEMENT
MARKETING MANAGEMENT
658.4012 / DOY