Marketing management and strategy (Record no. 20794)

MARC details
000 -LEADER
fixed length control field 00443 a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0132626394
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.4012
Item number DOY
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Doyle , Peter
245 ## - TITLE STATEMENT
Title Marketing management and strategy
250 ## - EDITION STATEMENT
Edition statement 02nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 1994
Place of publication, distribution, etc London
Name of publisher, distributor, etc Prentice- Hall
Date of manufacture 1998
300 ## - PHYSICAL DESCRIPTION
Dimensions 23 cm.
Extent xvii,465 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MANAGEMENT
Topical term or geographic name as entry element STRATEGIC MANAGEMENT
Topical term or geographic name as entry element MARKETING MANAGEMENT
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Sheduled Reference
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library Reference Section 07/08/1999   658.4012DOY 21455 24/06/2015 23.50 24/06/2015 Sheduled Reference