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The fundamentals of advertising

Wilmshurst , John

The fundamentals of advertising - Oxford Butterworth-Heinmann 1985 - xiv,267 p. Illustration 24 cm. - the CIM student marketing serie .

ISBN: 0750617845

Subjects--Topical Terms:
ADVERTISING
MANAGEMENT
PUBLICITY

Dewey Class. No.: 659.1 / WIL

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