The fundamentals of advertising (Record no. 21006)

MARC details
000 -LEADER
fixed length control field 00459 a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750617845
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number WIL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Wilmshurst , John
245 ## - TITLE STATEMENT
Title The fundamentals of advertising
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 1985
Place of publication, distribution, etc Oxford
Name of publisher, distributor, etc Butterworth-Heinmann
Date of manufacture 1994
300 ## - PHYSICAL DESCRIPTION
Other physical details Illustration
Dimensions 24 cm.
Extent xiv,267 p.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title the CIM student marketing serie
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ADVERTISING
Topical term or geographic name as entry element MANAGEMENT
Topical term or geographic name as entry element PUBLICITY
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Serial record 1
Koha item type Lending Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Date checked out Cost, replacement price
    Dewey Decimal Classification     Reference Collection Main Library Main Library Reference Section 10/04/1999 950.00   659.1WIL 04977 21/06/2017 24/06/2015 Sheduled Reference    
            Main Library Main Library Lending Section 10/04/1999   1 659.1WIL 19197 04/05/2018 24/06/2015 Lending Books 24/01/2018 1070.00