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Principles and practice of marketing

Jobber , David

Principles and practice of marketing - 02nd ed. - London McGraw-Hill 1998 - xvii,711 p. Illustration 25 cm.

ISBN: 0077094352

Subjects--Topical Terms:
PHILOSOPHY AND THEORY
MARKETING
MANAGEMENT

Dewey Class. No.: 658.8001 / JOB

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