Principles and practice of marketing (Record no. 25027)

MARC details
000 -LEADER
fixed length control field 00440 a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0077094352
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8001
Item number JOB
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jobber , David
245 ## - TITLE STATEMENT
Title Principles and practice of marketing
250 ## - EDITION STATEMENT
Edition statement 02nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 1998
Place of publication, distribution, etc London
Name of publisher, distributor, etc McGraw-Hill
Date of manufacture 1998
300 ## - PHYSICAL DESCRIPTION
Other physical details Illustration
Dimensions 25 cm.
Extent xvii,711 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element PHILOSOPHY AND THEORY
Topical term or geographic name as entry element MARKETING
Topical term or geographic name as entry element MANAGEMENT
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Sheduled Reference
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library Reference Section 10/09/2001   658.8001JOB 36935 24/06/2015 6893.00 24/06/2015 Sheduled Reference