Direct marketing rules of thumb
Bodian , Nat G.
Direct marketing rules of thumb 1,000 practical and profitable ideas to help you improve response, save money, and increase efficiency in your direct program - New York McGraw-Hill 1995 - xliv,403 p. 23 cm.
007113297X
658.84 / BOD
Direct marketing rules of thumb 1,000 practical and profitable ideas to help you improve response, save money, and increase efficiency in your direct program - New York McGraw-Hill 1995 - xliv,403 p. 23 cm.
007113297X
658.84 / BOD