Direct marketing rules of thumb (Record no. 25076)

MARC details
000 -LEADER
fixed length control field 00441 a2200133 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 007113297X
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.84
Item number BOD
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Bodian , Nat G.
245 ## - TITLE STATEMENT
Title Direct marketing rules of thumb
Remainder of title 1,000 practical and profitable ideas to help you improve response, save money, and increase efficiency in your direct program
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 1995
Place of publication, distribution, etc New York
Name of publisher, distributor, etc McGraw-Hill
Date of manufacture 1995
300 ## - PHYSICAL DESCRIPTION
Dimensions 23 cm.
Extent xliv,403 p.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Sheduled Reference
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library Reference Section 12/09/2001   658.84BOD 33997 24/06/2015 2250.00 24/06/2015 Sheduled Reference