Strategic brand management
Keller , Kevin Lane
Strategic brand management building,measuring,and managing brand equity - 02nd ed. - New Delhi Pearson Education 2003 - xxvii,788 p. Illustration 24 cm.
9788120323094
STRATEGIC MANAGEMENT
MANAGEMENT
CD
658.4012 / KEL
Strategic brand management building,measuring,and managing brand equity - 02nd ed. - New Delhi Pearson Education 2003 - xxvii,788 p. Illustration 24 cm.
9788120323094
STRATEGIC MANAGEMENT
MANAGEMENT
CD
658.4012 / KEL