Strategic brand management (Record no. 30921)

MARC details
000 -LEADER
fixed length control field 00590 a2200205 4500
003 - CONTROL NUMBER IDENTIFIER
control field ISURa
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150909b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788120323094
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English Language
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.4012
Item number KEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keller , Kevin Lane
9 (RLIN) 3040
245 ## - TITLE STATEMENT
Title Strategic brand management
Remainder of title building,measuring,and managing brand equity
250 ## - EDITION STATEMENT
Edition statement 02nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2003
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Pearson Education
Date of manufacture 2007
300 ## - PHYSICAL DESCRIPTION
Other physical details Illustration
Dimensions 24 cm.
Extent xxvii,788 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element STRATEGIC MANAGEMENT
9 (RLIN) 3041
Topical term or geographic name as entry element MANAGEMENT
9 (RLIN) 184
Topical term or geographic name as entry element CD
9 (RLIN) 709
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Lending Books
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type Source of classification or shelving scheme Collection code
        Main Library Main Library Lending Section 08/05/2008 2 658.4012KEL 79066 02/09/2019 20/08/2019 1080.00 24/06/2015 Lending Books    
        Main Library Main Library Reference Section 08/05/2008   658.4012KEL 79091 24/06/2015     24/06/2015 Sheduled Reference Dewey Decimal Classification  
        Main Library Main Library Reference Section 08/05/2008   658.4012KEL 79221 24/06/2015   1089.00 24/06/2015 Sheduled Reference    
        Main Library Main Library Lending Section 08/05/2008 1 658.4012KEL 79222 11/03/2020 05/03/2020 1089.00 24/06/2015 Lending Books    
        Main Library Main Library Audio Visual Section 09/09/2015   658.4012 KEL 79091CD 09/09/2015     09/09/2015 Electronic Media Dewey Decimal Classification Reference Collection