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Marketing insights from A to Z

Kotler , Philip

Marketing insights from A to Z 80 concepts every manager needs to know - New Delhi John Wiley 2003 - xviii,206 p. 24 cm.

ISBN: 8126508574

Subjects--Topical Terms:
MANAGEMENT
DISTRIBUTION-MANAGEMENT
MARKETING

Dewey Class. No.: 658.8 / KOT

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