Marketing insights from A to Z (Record no. 31206)

MARC details
000 -LEADER
fixed length control field 00482 a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8126508574
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler , Philip
245 ## - TITLE STATEMENT
Title Marketing insights from A to Z
Remainder of title 80 concepts every manager needs to know
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2003
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc John Wiley
Date of manufacture 2007
300 ## - PHYSICAL DESCRIPTION
Dimensions 24 cm.
Extent xviii,206 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MANAGEMENT
Topical term or geographic name as entry element DISTRIBUTION-MANAGEMENT
Topical term or geographic name as entry element MARKETING
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier www.wileyindia.com
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Lending Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Date checked out
        Main Library Main Library Reference Section 06/08/2008   658.8KOT 79364 24/06/2015 1151.70 24/06/2015 Sheduled Reference  
        Main Library Main Library Lending Section 06/08/2008 3 658.8KOT 79365 22/05/2023 1151.70 24/06/2015 Lending Books 15/05/2023