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Strategic marketing

Cravens , David W.

Strategic marketing - 05th ed. - Chicago Irwin 1982 - xviii,670 p. Illustration 24 cm.

ISBN: 0256214387

Subjects--Topical Terms:
MARKETING MANAGEMENT - CASE STUDIES
MARKETING - MANAGEMENT
MARKETING - DICISION MAKING
MARKETING,

Dewey Class. No.: 658.802 / CAR

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