Strategic marketing (Record no. 41523)

MARC details
000 -LEADER
fixed length control field 00529 a2200205 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256214387
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number CAR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cravens , David W.
245 ## - TITLE STATEMENT
Title Strategic marketing
250 ## - EDITION STATEMENT
Edition statement 05th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 1982
Place of publication, distribution, etc Chicago
Name of publisher, distributor, etc Irwin
Date of manufacture 1997
300 ## - PHYSICAL DESCRIPTION
Other physical details Illustration
Dimensions 24 cm.
Extent xviii,670 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING MANAGEMENT - CASE STUDIES
Topical term or geographic name as entry element MARKETING - MANAGEMENT
Topical term or geographic name as entry element MARKETING - DICISION MAKING
Topical term or geographic name as entry element MARKETING,
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.tmhe.com
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Sheduled Reference
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library Reference Section 08/08/2011   658.802CAR 16242 08/08/2011 2167.50 08/08/2011 Sheduled Reference