Convergence marketing
Rosen , Richard G.
Convergence marketing combining brand and direct for unprecedented profit - New York John Wiley 2009 - 187 p. 20 cm.
9780470164938
Management - Distribution
Marketing
Management
658.8 / ROS
Convergence marketing combining brand and direct for unprecedented profit - New York John Wiley 2009 - 187 p. 20 cm.
9780470164938
Management - Distribution
Marketing
Management
658.8 / ROS