Convergence marketing (Record no. 42696)

MARC details
000 -LEADER
fixed length control field 00451 a2200169 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470164938
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number ROS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Rosen , Richard G.
245 ## - TITLE STATEMENT
Title Convergence marketing
Remainder of title combining brand and direct for unprecedented profit
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2009
Place of publication, distribution, etc New York
Name of publisher, distributor, etc John Wiley
Date of manufacture 2009
300 ## - PHYSICAL DESCRIPTION
Dimensions 20 cm.
Extent 187 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management - Distribution
Topical term or geographic name as entry element Marketing
Topical term or geographic name as entry element Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Sheduled Reference
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Public note
        Main Library Main Library Reference Section 28/05/2012   658.8ROS 95814 28/05/2012 0.00 28/05/2012 Sheduled Reference Donation
        Main Library Main Library Lending Section 28/05/2012   658.8ROS 95815 28/05/2012 0.00 28/05/2012 Lending Books Donation