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Advertising and Promotions

Semenik , Richard J.

Advertising and Promotions An Integrated Brand Approach - Cengage Learning New Delhi 2012 - 710 p. 27 cm.

ISBN: 9788131517383

Subjects--Topical Terms:
Advertising - Social Aspects
Advertising
Branding - Marketing
Sale Promotion
Advertising and Public Relations

Dewey Class. No.: 659.1 / ADV

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