Advertising and Promotions (Record no. 52180)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00789nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ISURa |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191218b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131517383 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English Language |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | ADV |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Semenik , Richard J. |
| 9 (RLIN) | 74538 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and Promotions |
| Remainder of title | An Integrated Brand Approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Cengage Learning |
| Name of publisher, distributor, etc | New Delhi |
| Date of publication, distribution, etc | 2012 |
| Date of manufacture | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 710 p. |
| Dimensions | 27 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising - Social Aspects |
| 9 (RLIN) | 74539 |
| Topical term or geographic name as entry element | Advertising |
| 9 (RLIN) | 11104 |
| Topical term or geographic name as entry element | Branding - Marketing |
| 9 (RLIN) | 74540 |
| Topical term or geographic name as entry element | Sale Promotion |
| 9 (RLIN) | 74541 |
| Topical term or geographic name as entry element | Advertising and Public Relations |
| 9 (RLIN) | 74542 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Allen , Chris T. |
| 9 (RLIN) | 74543 |
| Personal name | O'Guinn , Thomas C. |
| 9 (RLIN) | 74544 |
| Personal name | Kaufmann , Hans Ruiger |
| 9 (RLIN) | 74545 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Lending Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Section | 18/12/2019 | 2446.50 | 659.1 ADV | 125369 | 18/12/2019 | 18/12/2019 | Sheduled Reference | |||||
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Section | 18/12/2019 | 2446.50 | 659.1 ADV | 125370 | 18/12/2019 | 18/12/2019 | Lending Books | |||||
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Section | 18/12/2019 | 2446.50 | 659.1 ADV | 125371 | 18/12/2019 | 18/12/2019 | Lending Books | |||||
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Section | 18/12/2019 | 2446.50 | 659.1 ADV | 125372 | 18/12/2019 | 18/12/2019 | Lending Books | |||||
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Section | 18/12/2019 | 2446.50 | 659.1 ADV | 125373 | 18/12/2019 | 18/12/2019 | Lending Books |