Marketing challenges (Record no. 23901)

MARC details
000 -LEADER
fixed length control field 00580 a2200217 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0079115772
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number LOV
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lovelock , Christopher H.
245 ## - TITLE STATEMENT
Title Marketing challenges
Remainder of title cases and exercises
250 ## - EDITION STATEMENT
Edition statement 03rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 1985
Place of publication, distribution, etc New York
Name of publisher, distributor, etc McGraw-Hill
Date of manufacture 1993
300 ## - PHYSICAL DESCRIPTION
Other physical details Illustration
Dimensions 24 cm.
Extent xxxix,628 p.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title mcgraw-Hill series in marketin
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING CASE STUDIES
Topical term or geographic name as entry element MARKETING PROBLEMS
Topical term or geographic name as entry element MANAGEMENT
Topical term or geographic name as entry element MARKETING
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Weinberg , Charles B.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Serial record 1
Koha item type Lending Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
        Main Library Main Library Reference Section 03/05/2001 1 658.8LOV 28119 19/01/2016 05/01/2016 906.50 24/06/2015 Sheduled Reference
        Main Library Main Library Lending Section 03/05/2001 1 658.8LOV 40014 12/10/2017 28/09/2017 1569.75 24/06/2015 Lending Books