Branding (Record no. 31100)

MARC details
000 -LEADER
fixed length control field 00443 a2200169 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8175542004
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number RAN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Randall , Geoffrey
245 ## - TITLE STATEMENT
Title Branding
Remainder of title a practical guide to planning your strategy
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2004
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Kogan Page
Date of manufacture 2004
300 ## - PHYSICAL DESCRIPTION
Dimensions 24 cm.
Extent vii,184 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BRAND - SALES PROMOTION - MARKETING
Topical term or geographic name as entry element MANAGEMENT
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Sheduled Reference
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
        Main Library Main Library Reference Section 21/06/2008 2 658.827RAN 79316 11/02/2020 07/02/2020 643.50 24/06/2015 Sheduled Reference