Impact of brand experiences on purchase intention under the mediation effect of brand preference : with special reference to mobile telecommunication service providing brands in Colombo district

By: Material type: TextTextLanguage: English Language Publication details: Mihintale Rajarata University of Sri Lanka 2023 2023Description: 249 p. 32 cmSubject(s): DDC classification:
  • 658 SER
Item type: Permanent Reference Books
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